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Privacy Policy

Fools On Stage Limited

Last updated: 20 September 2026

1. Introduction

Fools On Stage Limited ("we", "our", "us") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, sign up for communications from us, contact us, or otherwise interact with us in connection with Fly, You Fools!

For the purposes of UK data protection law, Fools On Stage Limited is the data controller responsible for the personal data covered by this Privacy Policy.

2. Personal Data We Collect

We may collect personal information that you provide to us, including:

  • Your name

  • Email address

  • Telephone number, where you choose to provide it

  • Information contained in messages or enquiries you send to us

  • Your marketing preferences and records of your consent

  • Information about how you interact with our emails or other communications, where applicable

  • Information relating to your use of our website, including technical information such as IP address, browser type, device information and website activity, where collected through cookies or similar technologies

  • Information relating to advertising or marketing interactions, such as whether you have visited our website following an advertisement or interacted with one of our advertisements, where you have given any consent required by law

We do not intentionally collect special category personal data through this website.

We do not collect payment card or banking information through this website. Where you purchase tickets, payment and booking information is generally collected and processed by the relevant ticketing provider under its own terms and privacy policy.

3. How We Collect Personal Data

We may collect personal data:

  • When you sign up to receive news, updates or marketing about Fly, You Fools!

  • When you contact us through a contact form or by email

  • When you interact with our website

  • When you interact with our marketing communications, where applicable

  • When you interact with our online advertising, where applicable and subject to any consent required by law

  • When you purchase tickets through a third-party ticketing provider, where information is shared with us for purposes connected with your booking or the production

We may also receive limited information from third-party platforms used to operate, market or promote the production.

4. How We Use Your Personal Data

We may use your personal data for the following purposes:

Responding to enquiries

To respond to messages, questions or requests that you send to us.

Email marketing and communications

Where you have provided the necessary consent, to send you news, updates, offers and other marketing communications relating to Fly, You Fools! and, where applicable, other productions or activities of Fools On Stage Limited.

You can unsubscribe from marketing communications at any time.

Operating and improving our website

To maintain, operate, secure and improve our website and its functionality.

Marketing and advertising

Where permitted by law and subject to any consent required, to measure the effectiveness of our advertising campaigns, understand how people interact with our advertising, measure conversions and ticket sales, and create or use advertising audiences.

This may involve the use of services such as Meta, Google and other advertising or analytics providers.

Production and ticketing administration

Where applicable, to administer ticket purchases, customer enquiries and other activities relating to Fly, You Fools!

Legal and regulatory purposes

To comply with our legal and regulatory obligations, establish or exercise our legal rights, and prevent or detect fraud or other unlawful activity.

5. Our Legal Bases for Processing

Under UK GDPR, we rely on one or more of the following legal bases depending on the circumstances.

Consent

We rely on consent where you have actively agreed to a particular use of your personal data, such as receiving certain marketing communications or allowing certain non-essential cookies or tracking technologies to operate.

Where processing is based on consent, you can withdraw your consent at any time.

Contract

We may process personal data where this is necessary to enter into or perform a contract with you, for example where this is necessary to administer a ticket purchase or other transaction.

Legitimate interests

We may process personal data where this is necessary for our legitimate interests, provided those interests are not overridden by your rights and interests.

Our legitimate interests may include operating and administering our business and website, responding to enquiries, maintaining website security, improving our services, managing our relationship with customers and audiences, and promoting our productions where permitted by applicable law.

Where we rely on legitimate interests, we consider the potential impact on individuals and balance this against our interests.

Legal obligation

We may process personal data where this is necessary to comply with a legal or regulatory obligation.

6. Marketing Communications

If you sign up to receive marketing emails from us, we will use your personal data to send you the communications you have agreed to receive.

Where required by law, we will obtain your specific consent before sending marketing emails to individuals.

Marketing consent is separate from acceptance of this Privacy Policy and will not be assumed simply because you provide your contact details.

You can withdraw your consent or unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or by contacting us at contactus@flyyoufools.co.uk.

We will keep a record of marketing consent and, where applicable, when and how it was given or withdrawn.

We will not sell your personal data or marketing list to third parties.

7. Cookies, Analytics and Advertising Technologies

Our website uses cookies and similar technologies as described in our Cookie Policy.

We may use analytics and advertising technologies in the future, including services such as:

  • Meta Pixel and other Meta advertising technologies

  • Google Analytics

  • Google Ads and conversion tracking

  • Wix analytics and website functionality

  • Other advertising, analytics or marketing platforms

These technologies may allow us to understand how visitors use our website, measure advertising performance, identify conversions and, where permitted, create or use audiences for advertising.

Where consent is required, we will obtain consent before activating non-essential cookies or similar technologies.

Please see our Cookie Policy for further information about the technologies used on our website and how you can manage your preferences.

8. Third-Party Service Providers

We use, or may use, third-party organisations to provide services necessary to operate our website, communicate with our audience, sell tickets and market the production.

These may include:

  • Wix.com – website hosting and website functionality

  • Email marketing providers – to manage newsletter subscriptions and deliver marketing communications

  • Ticketing and booking providers – to process and administer ticket purchases

  • Meta Platforms – advertising, audience measurement and conversion tracking, where applicable

  • Google – analytics, advertising and conversion measurement, where applicable

  • Other suppliers and service providers that assist us with operating and promoting the production

These providers may process personal data on our behalf or, depending on the service and circumstances, process personal data independently under their own privacy policies.

We only provide third parties with the information reasonably necessary for the relevant purpose.

We do not sell your personal data.

9. Ticketing and External Websites

Our website may contain links to external websites, including ticketing and booking websites and social-media platforms.

If you follow a link to an external website, that website will operate under its own privacy policy and terms. We are not responsible for the privacy practices of third-party websites.

When you purchase tickets through a third-party ticketing provider, that provider may collect and process personal data in accordance with its own privacy policy.

10. Social Media

Our website may contain links to our social-media accounts, including platforms such as Facebook, Instagram, YouTube and TikTok.

Following these links will take you to third-party platforms. Those platforms may collect personal data about you and use cookies or other tracking technologies in accordance with their own privacy policies.

We do not control the privacy practices of these platforms.

11. International Transfers

Some of the service providers we use may process personal data outside the United Kingdom.

Where personal data is transferred outside the UK, we will ensure that the transfer is made in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.

These safeguards may include an applicable adequacy regulation or decision, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.

You can contact us if you would like further information about the safeguards applicable to a particular international transfer.

12. How Long We Keep Your Information

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, accounting or reporting requirements.

In general:

  • Marketing subscribers: We retain your contact details while you remain subscribed to our marketing communications. If you unsubscribe, we will stop using your information for marketing purposes, although we may retain limited information on a suppression or "do not contact" list to ensure that we do not send you further marketing.

  • Contact enquiries: We retain correspondence for as long as reasonably necessary to deal with the enquiry and maintain appropriate business records.

  • Consent records: We may retain records of consent and withdrawal for as long as necessary to demonstrate compliance with our legal obligations.

  • Website and advertising data: Retention periods depend on the relevant service and settings and will generally be determined by the applicable platform and our business requirements.

Where we no longer need personal data, we will securely delete it or anonymise it where appropriate.

13. Your Rights

Under UK data protection law, you may have the right to:

  • Request access to the personal data we hold about you

  • Ask us to correct inaccurate or incomplete personal data

  • Ask us to delete your personal data in certain circumstances

  • Ask us to restrict how we use your personal data in certain circumstances

  • Object to certain processing, including processing based on legitimate interests and, where applicable, direct marketing

  • Request the transfer of certain personal data to you or another organisation (data portability)

  • Withdraw consent where we rely on consent as our legal basis

These rights are subject to certain legal conditions and exceptions.

You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in the relevant email.

To exercise any of your rights, please contact us using the details below.

14. Complaints

If you have concerns about how we have handled your personal data, please contact us first so that we have an opportunity to address your concerns.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

Further information about making a complaint is available from the ICO's website.

15. Security

We take appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including when we introduce new services, website functionality, marketing technologies, ticketing arrangements or other ways of processing personal data.

Any changes will be posted on this page, together with the date on which the policy was last updated.

17. Contact Us

Fools On Stage Limited

167-169 Great Portland Street, Fifth Floor
London
United Kingdom
W1W 5PF

Email: contactus@flyyoufools.co.uk

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​Based upon the Books by J.R.R. Tolkien.
Written and produced under license from Middle-earth Enterprises, LLC (MEE).
The Lord of the Rings and the names of characters, events, items and places therein are trademarks or registered trademarks of MEE and are used under license.All rights reserved.

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